Client Undisclosed for privacy reasons

Solution Internal Communication

Deliverables Email newsletters, custom template design

Industry Healthcare


Companies invest heavily in brand messages directed externally to customers and partners but frequently neglect the need to ensure that their own employees receive equally compelling and consistent communications regarding the company's value proposition. They looked to rich email as a means of reinforcing internal brand messages.

Requirements:

• Keep employees loyal to and engaged with the firm, as well as responsive to the company's employee-focused programs.
• Make communications consistent to help employees develop a single language for describing the company's purpose and activities.
• Seize formerly missed opportunities to communicate with employees and build long-lasting relationships.

Using a customized enterprise solution from EmailOpen, we created a platform for internal brand-driven communications.

Specifics:

• Use images and design formatting consistently across then entire department to reinforce brand communication.
• Create email templates incorporating company branding elements to connect email messaging to other corporate branded collateral.
• Provide reader-friendly and professionally designed email messages.
• Make the newsletter design and production virtually transparent so employees can focus on creating inspirational messages to strengthen brand communication and adherence to company values.
  
  

The internal communications program successfully instilled and reinforced the company's key brand messages and visual images.

• Better employee communication: Increase in employee understanding of and feeling of connection with the company, its upper management, its objectives and strategies.
• Stronger corporate identity: Important communication pieces are quickly identified and better acknowledged.