The Davita Hot Tips internal e-newsletter was anything but hot. Constructed in a cumbersome, difficult-to-edit format, the newsletter was sent to employees as a huge email attachment. Items in the email itself were not designed for easy preview and the attachment size made recipients reluctant to open or forward it.

Davita needed a better way to communicate this valuable information to its employees.

Requirements:

Simplify information editing, constructing and delivering process

Let recipients preview email body content

Encourage forwarding for internal viral communications benefit

Eliminate large attachment, bandwidth requirements and consequent reluctance to open or forward

Using a Newsletter Builder - a customized enterprise solution from EmailOpen - Davita created a faster and easier internal communications vehicle which was more inviting to read and better suited to distribute across a network.

Specifics:

Web-based interactive menu lets Davita communications personnel easily select formatting options and assemble content without learning a proprietary program.

The newsletter was designed to follow the look and feel of the department - so it is graphically similar to other corporate branding elements.

Updating and customizing content is nearly effortless; content creators have the freedom to include what they can and are encouraged to post late-breaking news.

Readers use preview function to quickly find items of interest to them. Web archive lets users find related content from a historical database.

Tracking and reporting features let content creators see which articles generate the most clicks, referrals and readership.