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Reinforce corporate identity and strengthen employee relationships
A powerful technique that improved email readership
 Davita
is the largest independent provider of kidney dialysis services in the
United States, serving more than 50,000 patients suffering from chronic
kidney disease. The company's website, davita.com, is a leading online
resource for sufferers, caregivers and medical professionals.
 Companies
invest heavily in brand messages directed externally to customers
and partners but frequently neglect the need to ensure that their
own employees receive equally compelling and consistent
communications regarding the company's value proposition.
Davita looked to rich email as a means of reinforcing internal
brand messages.
Requirements:
 Keep employees loyal
to and engaged with the firm, as well as responsive to the company's
employee-focused programs.
Make communications consistent
to help employees develop a single language for describing the company's
purpose and activities.
Seize formerly missed opportunities
to communicate with employees and build long-lasting relationships.
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 Using
a customized enterprise solution from EmailOpen, Davita created
a platform for internal brand-driven communications.
Use images and design formatting
consistently across then entire department to reinforce brand communication.
Create email templates incorporating
company branding elements to connect email messaging to
other corporate branded collateral.
Provide reader-friendly and
professionally designed email messages.
Make the newsletter design
and production virtually transparent so employees can focus
on creating inspirational messages to strengthen brand communication
and adherence to company values.
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| Davita's internal communications program successfully
instilled and reinforced the company's key brand messages
and visual images. |
Better employee communication:
Increase in employee understanding of and feeling of connection
with the company, its upper management, its objectives and strategies.
Stronger corporate identity:
Important communication pieces are quickly identified and better
aknowledged.
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