EmailOpen Privacy Statement
Privacy Statement was last modified Wednesday, April 19, 2017
Akalia Interactive, Inc. and its affiliates (“EmailOpen”) are committed to protecting the privacy of individuals who visit the EmailOpen Web site and individuals (“Application Users”) who register to use the Services as defined below. This Web Site Privacy Statement describes EmailOpen’s privacy practices in relation to the use of the EmailOpen Application Web site and the related applications and services offered by EmailOpen under the “EmailOpen” brand and which applications and services are accessible via the EmailOpen Application Web site listed below (the “Services”).
1. Web Sites Covered
This Privacy Statement covers the information practices of a web site that links to this Privacy Statement, including http://www.emailopen.com, https://start.emailopen.com (collectively referred to as “EmailOpen Application Web Site”). The EmailOpen Application Web Site may contain links to other web sites. The information practices or the content of such other web sites are governed by the privacy statements of such other web sites. EmailOpen encourages you to review the privacy statements of other Web sites to understand their information practices.
When using EmailOpen, the Application Users may upload mailing lists and deliver newsletter content via email ("EmailOpen Email") or web pages ("EmailOpen Landing Page") for their subscribers and employees ("Email Recipient"). The EmailOpen Application Web Site provides metrics about the EmailOpen Email campaigns readership including detailed reports about Email Recipient behavior and actions relating to the EmailOpen Email and EmailOpen Landing Page. All this information remains the client's property and is only stored and processed by EmailOpen for the purposes of providing its Services.
3. Information Collected
When purchasing the Services, EmailOpen may require you to provide the number of employees within the organization that will be using the Services and individually-identifiable information from Application Users who register to use the Services. As you navigate the EmailOpen Application Web Site or use the Services, EmailOpen may also collect information through the use of commonly-used information-gathering tools, such as cookies and Web beacons (“Application Web Site Navigational Information”). Application Web Site Navigational Information includes standard information from your Web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, HTTP header information, and the actions you take on the EmailOpen Application Web Site (such as the Web pages viewed, the links clicked or the last application settings you chose.).
4. Use of Information Collected
EmailOpen uses Application Users information to perform the Services requested. For example, to provide Application Users access to EmailOpen Application Web Site. EmailOpen may also use Application Users information to communicate updates about EmailOpen Application Web Site and Services it provides.
EmailOpen uses Application Web Site Navigational Information to operate and improve the EmailOpen Application Web Site user experience. EmailOpen may also use Application Web Site Navigational Information alone or in combination with Application Users information to provide personalized information about the Services. For additional information about the use of Application Web Site Navigational Information, please review Section 5 of this statement. EmailOpen may use both Application User information and Application Web Site Navigational Information to enforce the EmailOpen Application Web site policies, or to protect the EmailOpen’s rights and intellectual property or the rights of others using the EmailOpen Application Web Site or the Services.
5. Application Web Site Navigational Information
EmailOpen uses commonly-used information-gathering tools, such as cookies and Web beacons, to collect information from your computer as you navigate the EmailOpen Application Web Site, interact with EmailOpen Email, or use the Services. This section describes the types of Application Web Site Navigational Information used on the EmailOpen Application Web Site and in connection with the Services, and how this information may be used.
The following sets out how EmailOpen uses the 2 different categories of cookies:
Session-based Cookies are required. They enable you to navigate the EmailOpen Application Web Site and use its features, such as accessing secure areas of the EmailOpen Application Web Site and using the Services.
EmailOpen uses Session-based Cookies containing encrypted information to allow EmailOpen to uniquely identify you. Each time you log into the Services, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow EmailOpen to uniquely identify you when you are logged into the Services and to process your online transactions and requests.
Persistent-based Cookies allow the EmailOpen Application Web Site to remember information you have entered or choices you make (such as date range selections for list views or application preference settings.) and provide enhanced, more personal features. These cookies also enable you to optimize your use of the Services after logging in.
EmaiOpen Application Web Site uses Persistent-based Cookies only to remember Application User's preferences and doesn't store any personal information about the Application Users nor is used "outside" of the EmailOpen Application Web Site. They are not required to use the EmailOpen Application Web Site or Services.
EmailOpen uses a transparent pixel image within the EmailOpen Emails that are sent to uniquely identify whether the Email Recipient has opened the EmailOpen Email or not. The transparent pixel is making an http image download call to the server which identifies the Email Recipient and marks the EmailOpen Email as opened. The transparent pixel is not used in conjunction with cookies.
Links click-through are also tracked within EmailOpen Emails and EmailOpen Landing Pages. The tracking is performed via encoded URLs. There are absolutely no cookies or beacons involved in performing this tracking.
When the EmailOpen proprietary social media comment and likes functions are used on the EmailOpen Landing Pages, Email Recipient behavior is also tracked via encoded URLs and forms.
EmailOpen doesn't use any Cookies to track the Email Recipient behavior or actions on EmailOpen Emails and EmailOpen Landing Pages.
When you visit or use the EmailOpen Application Web site, we automatically receive your computer’s Internet Protocol (IP) address (or the proxy server you use to access the World Wide Web). This information may be used to help us improve the Service and to track and aggregate non-personal information. EmailOpen may also use this information to restrict access the EmailOpen Application Web Site to your Application Users account.
6. Data Retention
EmailOpen retains the information we receive as described in this Privacy Statement above for reasonable duration, for example, as the case may be, for as long as needed to provide our Services, comply with our legal obligations, resolve disputes, establish legal defenses, to conduct audits, pursue legitimate business purposes, and enforce our agreements.
7. Email Recipient Data
As part of using our Services, Email Recipients may submit electronic data or information to the Services (“Email Recipient Data”) which may include Personal Information. EmailOpen generally has no direct relationship with the individuals to whom Email Recipient Data may pertain, which we process on the behalf of Application Users. Any uses of Email Recipient Data by EmailOpen are done so pursuant to a subscription agreement in place between EmailOpen and the relevant the Application User (or his/her organization), which exclusively govern the EmailOpen’s treatment of Customer Data and supersede this Privacy Statement in case of conflict, or as required by law. If an authorized Application User requests that we update or remove the data in question and the Application User has no ability to do so via use of the Services, we will acknowledge their request within 30 days.
EmailOpen takes precautions, including administrative, technical, and physical measures – to help safeguard Application User information against loss, theft, and misuse as well as unauthorized access, disclosure, alteration, and destruction. While we follow generally accepted standards to protect information submitted to us, including the use of secure socket layer (SSL) technology and the Transport Layer Security (TLS) protocol, no method of storage or transmission is 100% secure. Application Users are solely responsible for protecting their passwords, limiting access to their computers, and signing out of the Services after their sessions.
9. Changes to this Privacy Statement
EmailOpen reserves the right to change this Privacy Statement. If we later change our Privacy Statement, we will post a new privacy statement on this Site so our users are always aware of what information we collect, how we use it, and under what circumstances we disclose it.