 Marketing
a fashion-driven product involves guesswork - you're never sure
what's going to be hot and what's not.
Designer Stephanie Johnson needed a way to bring products to market
faster, gauge response to new collections and quickly sell expensive
excess inventory.
Requirements:
 Quickly communicate special
offers like promotions and discounts
Announce new collections
to generate positive buzz and stimulate in-store demand
Measure product popularity
to help set pricing and forecast production needs
Integrate seamlessly with website
offers and shopping cart
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 |
 Using
a Message Builder customized enterprise solution from EmailOpen,
Stephanie Johnson deployed email marketing campaigns that were fully
integrated with the company's existing e-commerce web site.
Promotional email creation
requires just a few clicks, letting the company react rapidly
to marketplace circumstances.
Emails contain shopping cart
links. User can go directly from email to purchase without
website browsing.
Email content is pulled directly
from the website database, eliminating issues of price
inconsistency or bad links.
Emails are formatted automatically
and consistently designed with brand standards and guidelines. So
Stephanie Johnson personnel can focus on marketing strategy and
content creation. |
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| Stephanie Johnson quickly realized a number
of benefits from EmailOpen's Message Builder integrated email/ecommerce
solution, including more traffic, new customers and brand
identity consistency. |
Increased traffic, sales and
conversion: Increased visitors to stephaniejohnson.com,
greater sales and higher conversion rate as a result of improvedaudience
targeting and more precise messaging and delivery
More new and repeat customers:
Increased rate of new customer acquisition and repeat purchases
from existing patrons
Increased brand loyalty:
Customers learned to expect promotional offers and felt privileged
to be the first to receive brand news and new product introductions.
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Stephanie
Johnson's line of upscale totes and travel accessories - favorites of
celebrities and well-heeled travelers - are sold at stephaniejohnson.com
and at fashionable boutiques across the U.S.
