The specific disease this client's* services treats affects a relatively small but highly engaged
population including patients, family members and caregivers.
Our client* needed a considerate, attention grabbing communication strategy
to provide vital information and make the public aware of their services.
Requirements:
 Create a regularly distributed
relationship-building vehicle to facilitate ongoing communications
with their target audience.
Drive qualified traffic to
our clients* website to make the public aware of the full range of
products and services our client* offers.
Demonstrate and reinforce our client's
industry leadership position.
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Using EmailOpen, our client* created an awareness-building monthly e-newsletter.
The e-newsletter is designed
to maintain consistency with corporate branding and reinforce
a constant message.
Forward-to-a-friend draws
on a powerful community dynamic and encourages viral marketing.
Relevance-enhancing deep links
take users from the email story directly to corresponding content
on their website.
Measurement and reporting tools
let editorial and marketing personnel assess link popularity and
adjust content accordingly. |
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| More traffic, customers and brand identity
consistency |
More traffic: Increased
traffic to our client's* website.
More customers: Increase
in the rate of new customer acquisition.
More brand identity
consistency: Wider and more consistent communication
of our client's* brand identity, reinforcing the company's position as
an industry leader.
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